So, go ahead, call me the Valentine’s Day Scrooge. Valentine’s Day may be identified as the celebratory day of love, but let’s do the math…and then let’s talk.
Have you ever wondered why flowers cost so much more on February 14th than any other day of the year? In January, a dozen roses start at about $45. A month later the prices have risen by about $15 – $20. That is about a 25% increase. And then there are delivery costs of approximately $20. Buying roses in February can cost anywhere from $80 to $100 – pretty steep for flowers.
Now, let’s consider the expense of dining out on February 14th. Many restaurants have much more costly menus to celebrate this occasion. On the local radio station, they said that 40% of couples go out for Valentine’s Day and on average, they spend $150, where their average restaurant bill any other day is $40.
So considering the return on investment, is buying flowers or taking your partner to dinner on Valentine’s Day the only way to show your love and celebrate your relationship? What are some alternatives? I have a friend who celebrates Valentine’s Day on February 15th. He’s not cheap; he is smart. What difference does one day make?… about $50 or more in your pocket. Also, consider some creative alternatives. How about cooking dinner or baking cookies for your partner? Showing your love does not have to be costly and does not have to be limited to one day… in fact, it’s better to spread those affectionate moments throughout the year.
I’m not anti-love, just anti-Valentine’s Day especially when it comes to blowing the bank. Just remember, the good news is you have financial choices on how you wish to express your love on Valentine’s Day and all year long.
Bah humbug, Valentine’s Day!